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Writer's pictureSusi MacDonald

Why Bacalar Real Estate is the Hidden Gem You’ve Been Overlooking – Invest Now Before It's Too Late!

Updated: Oct 30


Hey there! If you’re looking for the next big thing in Mexican real estate but want to avoid the tourist-packed beaches of Cancun or Playa del Carmen, let me introduce you to Bacalar. This charming town, known for its stunning Laguna de Bacalar, has been quietly gaining attention, and smart investors are already moving in. Trust me, you won’t want to sleep on Bacalar real estate—here’s why it might just be the perfect place for your next investment.


bacalar collage

Why Bacalar?

Picture this: a laid-back, small-town vibe, crystal-clear freshwater lagoons, and eco-friendly boutique hotels. Bacalar, often referred to as the "Lagoon of Seven Colors," is located about four hours south of Cancun and feels like an untouched paradise compared to the bustling resorts up north. Unlike the crowded tourist hotspots, Bacalar is still relatively unknown, which makes it a prime location for real estate investment.


The market is still young here, which means you can get in while property prices are reasonable. But make no mistake—Bacalar real estate is heating up fast, especially as travelers look for more tranquil and eco-conscious destinations. Here’s everything you need to know if you’re thinking about jumping into the Bacalar property scene.


Types of Bacalar Real Estate

In Bacalar, you won’t find high-rise condos or mega-resorts (at least not yet), but that’s exactly what makes it special. Here are your primary options when looking at Bacalar real estate:

  • Waterfront Land: This is the goldmine of Bacalar. If you’re lucky enough to snag a piece of land along the lagoon, it could be your key to future profits. Waterfront property is in high demand for both private buyers and developers looking to build eco-resorts, vacation homes, or boutique hotels.

  • Homes and Villas: While there are some traditional homes available, many are being built or renovated to embrace Bacalar's eco-friendly vibe. Think solar power, rainwater collection systems, and sustainable materials. You can purchase a home as a vacation getaway or turn it into a short-term rental property. Read this for our exclusive list of Condos For Sale in Bacalar.

  • Boutique Hotels: With the rise in eco-tourism, investing in or developing a small, eco-conscious boutique hotel can be an incredibly lucrative move. Bacalar is known for attracting travelers looking for unique, nature-oriented experiences, so this can offer excellent returns.



Why Bacalar Real Estate is a Smart Investment

1. Affordable Pricing (For Now!)

Bacalar real estate is still relatively affordable, especially compared to hot markets like Tulum or Playa del Carmen. However, with the increasing interest from developers and eco-tourists, prices are slowly creeping up. If you’ve been waiting for the right time to invest, this is your golden opportunity.


For example, you can currently find land in Bacalar for anywhere from $50,000 to $200,000 USD, depending on the location and size. Waterfront properties, naturally, fetch a higher price, but the potential return on investment could be huge in the coming years as Bacalar continues to grow. But these are rare and not often listed, contact us right now to get a list!


2. Eco-Tourism Appeal

One of Bacalar’s biggest selling points is its focus on sustainability and eco-friendly living. Investors who share these values are building stunning, environmentally responsible homes and hotels that draw tourists seeking something different from the crowded, commercialized beaches of other destinations.


By investing in eco-conscious properties or even developing an eco-resort, you’ll be tapping into one of the fastest-growing tourism trends. Plus, the town’s commitment to preserving its natural beauty will likely keep Bacalar real estate from becoming overly saturated or commercialized anytime soon.


3. Tourism is on the Rise

While Bacalar may not yet be a household name like Cancun or Tulum, tourism here has been steadily increasing, particularly among travelers looking for something more tranquil and nature-focused. As more people discover Bacalar’s charm, short-term rental properties will likely see higher demand. Whether you’re planning on renting out a villa or developing a boutique hotel, the tourist flow is heading in your direction.


Legal Considerations

Investing in Bacalar real estate is fairly straightforward for foreigners, but there are a few things you should know:

  • Fideicomiso: Like other areas near the coast, foreigners can’t directly own property within the restricted zone (which includes Bacalar, as it’s near a water body). You’ll need to set up a fideicomiso, or bank trust, to hold the title. This process is common in Mexico, and with a good lawyer, it’s easy to navigate. More insights about fideicomisos in our article: Fideicomisos: Unlocking Real Estate Opportunities in Mexico's Restricted Zones

  • Ejido Land: Be wary of ejido land in the Bacalar area. Ejido land is communal land that can’t be bought or sold through traditional means. Unless you’re experienced with these types of transactions, it’s best to avoid them.


The Costs of Buying and Owning Bacalar Real Estate

Here’s what you’ll need to budget for when buying Bacalar real estate:

  • Property Taxes: These are incredibly low in Mexico, typically around 0.1% of the property’s value annually. So, if you buy land worth $100,000, you’ll pay roughly $100 a year in taxes.

  • Closing Costs: Expect closing costs, including notary fees and legal expenses, to run around 5-8% of the purchase price.

  • Rental Income Taxes: If you plan to rent out your property, you’ll need to pay taxes on your rental income in Mexico. This is usually around 25-30% of your earnings, but with the right accountant, you can reduce this.


Rental Potential: A New Hotspot for Short-Term Rentals

Thanks to its natural beauty and rising tourism, Bacalar real estate offers strong potential for rental income. A well-placed, eco-friendly vacation rental could easily fetch $100-300 USD per night, especially during high season. Even with modest occupancy rates, a villa or boutique hotel in Bacalar can provide solid returns.


Tourism is seasonal, with the best months being from November to April when the weather is perfect, but as the town grows, more year-round tourism is likely. Plus, as Bacalar’s reputation grows, your property’s value will only increase.


Risks and Challenges

Of course, no investment is without its challenges. With Bacalar real estate, there are a few things to consider:

  • Infrastructure: While Bacalar is developing, some areas still lack key infrastructure like paved roads and reliable utilities. This can affect property values and rental demand. However, this is also where the opportunity lies—buying early means you can get in before development fully kicks off.

  • Environmental Regulations: Since Bacalar is an eco-sensitive area, building permits can be harder to come by, especially for large developments. You’ll need to work closely with local authorities to ensure that any construction adheres to environmental guidelines.


Conclusion: Is Bacalar Real Estate Right for You?

Investing in Bacalar real estate offers a unique opportunity to be part of a growing, eco-conscious market. With its stunning natural beauty, rising tourism, and still-affordable prices, Bacalar is one of Mexico’s hidden gems for savvy investors. If you’re looking for a way to get ahead of the crowd and secure a piece of paradise, now is the time to act.


Just be sure to work with local experts (a lawyer, real estate agent, and accountant) to navigate the process smoothly, and you could find yourself owning a slice of this tranquil, vibrant community before it hits the big time!




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